Digitalization is one of the key factors that play a role in a company’s growth. It is more than the removing of newspapers and employing computers to log data – it can be about making a new way of doing business that focuses on customer satisfaction, internal connection, and the circulation of information. It is about being better, gaining awareness over firm spend and making decisions with appropriate numbers, along with connecting your entire team into a common mission that drives worldwide growth.

It is a dynamic procedure that changes the ways corporations create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive position, firms has to be constantly informed https://cloudycrowd.net/2022/05/11/how-data-rooms-changed-business-communications/ of digitalization’s influence on their BMs and the nearby business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees employed in two specific industries, motor vehicle and press. Due to the fact that equally industries are characterized by different business models, this research design allowed for a great in-depth a comparison of how digitalization impacts the inspiration of an firm’s BM.

The interviews revealed that inside the media industry, the impact of digitalization was felt most clearly in connection with value creation and worth capture aspects. This was primarily due to the fact that the marketing industry places strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.